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Enterprise-Creating Sturdy At HBA Worldwide In New York

With far more than 81% of the HBA Worldwide audience influencing the acquire of products and services for brand improvement of cosmetics, fragrances, individual care and skin care lines, the atmosphere at the occasion was all about company.  More than 16,615 wellness and beauty professionals converged under a single roof to source new suppliers, acquire understanding on industry trends, and develop new company relationships.

Boasting a four% increase in attendance, the not too long ago concluded HBA International took place from June 19-21 at the Jacob K. Javits Convention Center in New York.  All the key brands had been in attendance including Avon, Coty, Estee Lauder, L\’Oreal, Revlon, Procter & Gamble, LVMH, and Unilever.  In addition, HBA Global was an crucial forum for numerous emerging and niche brands and remains unmatched in supplying data and resources required to get new items to market. 

\”HBA Global has truly helped in the growth of my enterprise by providing a number of beneficial resources, such as education, an array of exhibitors and a fantastic location to network with my peers,\” said Tonya Tko, Manager, TKYOSKIN.

Attendees cited discovering new suppliers a top objective at HBA Global and the event had a wide range of enterprise services related to item and packaging improvement. Much more than 15 nations had been represented as international resources with the majority from the United States.   

\”HBA International is a excellent show for San-Mar Labs because it provides an exceptional venue and a central meeting location to meet and greet current and new customers in a condensed couple of days – producing it much more than hassle-free to do organization,\” mentioned Frank Penna, Vice President, San-Mar Laboratories Inc. of Elmsford, NY.

A number of new functions had been added to the HBA exhibit floor and were popular amongst attendees.  Innovation Pavilions in Anti-Aging Skincare, Eco & Sustainability as nicely as Tubes attracted much more than 70% of the HBA Worldwide audience.

\”The Tube Council decided to participate in HBA Worldwide as a beneficial venue to additional our goal of positioning tubes as the packaging container of decision and communicate the new Innovations offerings from our members.  The occasion met our expectations and provided a excellent forum for Tube Council members to interact with packaging decision-makers and product managers from a wide range of beauty and private care businesses,\” mentioned Ted Sojourner, Regional Vice President Essel Propack.        

The launch of the SPLASH Pavilion, featuring 30 emerging brands, added excitement and buzz to the exhibit floor.  Much more than 40 beauty bloggers and press took part in a media tour and numerous attendees visited the region to uncover and test new completed goods.

Kim Spadaro, Founder & Creative Director of Spadaro Luxury Fragrances, one particular of the juried brands that participated in SPLASH commented, \”the contacts are endless and new vendor relationships established will undoubtedly be extended lasting and great partnerships as my line grows.  The press tour was done effectively and effectively.  I can\’t sing enough praises for what a fantastic job was carried out with organization and placement.\”   

The educational element of HBA International delivered a comprehensive studying knowledge for cosmetic, fragrance, private care and skin care brand producers.  Covering the complete spectrum of product development, the conference had far more than 60 sessions that included greatest practices and interactive classes on brand management, customer engagement, skin care, naturals and organics, packaging and design, components and other hot subject areas.

Crucial sessions for HBA Worldwide conference attendees this year had been: Megatrends Driving Beauty Innovations New Perspectives in Beauty Retailing The Private Touch: The Connection Between Brand Transparency and Results Product Improvement for Brand Managers: Understanding Technical Thinking Unlocking Creativity for Packaging Innovation Social Influence in Skin Care and Beauty Devices: The New Frontier for Skincare and Private Care and Anti Aging 2: Synergies, Peptides and Beyond: Turning Back the Clock.

The HBA VIP Program continued to draw acquiring teams from key brands and niche players with an on-site VIP Lounge conducive to undertaking business.   An increase number of VIPs came from Amway, Avon, Bare Escentuals, Benefit Cosmetics, Bliss, Chanel, Clinique, Colgate Palmolive, Coty, Elizabeth Arden, Fresh, InterParfums, Johnson & Johnson, Kate Somerville, La Mer, Lord & Taylor, Maybelline, Nordstrom, Nu Planet Beauty, Shiseido, Unilever, Victoria Secret\’s Beauty and Zotos International to name a couple of.

With networking  opportunities and discovering new innovations a crucial attraction  for HBA attendees, the occasion also provided and showcased these locations of interests:

Vivastream and new show app permitted attendees and exhibitors to connect on-line by interests in like-minded topics and enhanced personalised interactions.  
Opening Keynote Panel, led by Jane Larkworthy, Beauty Director, W Magazine with candid insight from color cosmetic favorite, Deanna Kangas, CEO, Stila Cosmetics, make-up artist and entrepreneur Sonia Kashuk, hair care innovator Jim Markham, Founder and CEO, ColorProof, Evolved Color Care, and fragrance powerhouse, Catherine Walsh, Senior Vice President, Coty Prestige.
Ideal-promoting crime series author, Linda Fairstein, receiving the annual HBA Positively Beautiful Award for her work on behalf of Secure Horizon (
Style Hot Spots featuring outside the norm creativity and ideas from a major floral, jewelry and fragrance designer.
20th Anniversary & Industry Awards Celebration, hosted by life-style and beauty professional, Lady Emmy, and the presentation of  the International Package Design Awards (IPDA), and attendees\’ selection for exhibitor new items and the greatest of SPLASH.
Trends Spot Theater supplying exclusive perspectives from individuals on the forefront of brand achievement such as make-up demonstrations by cosmetic and celebrity makeup artist, Eve Pearl \”The Eyebrow King,\” Damone Roberts Aging Backwards\’ Jackie Silver 2013 Color Forecast and more fresh insight.
In 2013, HBA International Expo & Conference will take location June 18-20, again at the Jacob K. Javits Convention Center.   For more details on HBA Global Expo Events and to exhibit, contact or contact 609-759-7617.  Organizations outdoors the U.S. can speak to the International Sales Director at .   Updated data, on the web item directory, and far more can be located at

About HBA Global Expo & Conference made by UBM Live, is the premier product development source–from idea to market–for the cosmetics, private care, skin care, fragrance and wellness industries and features a complete educational plan and exhibits floor.  HBA guests comprise the leading prestige, mass and emerging beauty and private care brands worldwide. HBA International Virtual Trade Show will take place September 27, 2012 and the subsequent HBA International Expo & Conference will take spot June 18-20, 2013 at the Jacob K. Javits Convention Center in New York.  Connect with the HBA Global communities on Facebook, LinkedIn and Twitter.

About UBM Reside UBM Reside connects individuals and creates possibilities for businesses across 5 continents to create new enterprise, meet consumers, launch new items, promote their brands and expand their markets.   Via premiere brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and a lot of others, UBM Live exhibitions, conferences, awards applications, publications, internet sites and training and certification programs are an integral component of the marketing plans of organizations across far more than 20 industry sectors.


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